Product Marketing Manager (Hybrid- Austin, TX)

Product Marketing Manager (Pets)

Location: Austin, TX (Hybrid)
Compensation: $125,000 to $140,000 base salary plus $10,000 annual commission

Job Summary

We’re hiring a Product Marketing Manager to help drive awareness, adoption, and affinity for our platform. This role is the vital link between product and customer, translating technical capabilities into meaningful, benefit-driven stories that resonate. You’ll ensure our users feel understood, our messaging is sharp, and our market presence stays two steps ahead.

As our first dedicated product marketer, you’ll build and lead go-to-market strategies for feature launches, deepen our customer segmentation efforts, and shape messaging that is clear, confident, and customer-centered.

You’ll work within our Petcare Vertical Solution to support a growing suite of tools designed for pet services businesses. Learn more about the product here: https://www.togetherwork.com/vertical-solutions/pet-care

Responsibilities

Product Positioning and Messaging

• Craft messaging that reflects real customer needs and clearly differentiates our product in the market

• Ensure consistency across our website, in-app experiences, campaigns, and enablement materials

Go-To-Market Leadership

• Build and own go-to-market strategies for new product features and updates

• Collaborate with Product, Sales, and Customer Success to align messaging and execution across teams

Customer and Market Insights

• Develop meaningful customer segmentation with Product, identifying what matters most to our users, from solo operators to multi-location businesses

• Lead marketing’s voice-of-customer and competitive insight efforts to inform roadmap and positioning

Enablement and Content

• Create tools that empower our teams including battlecards, pitch decks, one-pagers, FAQs, and more

• Partner with Marketing Managers to deliver compelling product campaigns, webinars, blogs, and educational content

• Support product adoption through in-app messaging, resources, and videos in collaboration with Product

Requirements

• 3 to 6 years of B2B SaaS product marketing experience, ideally in SMB or vertical SaaS environments

• A strong communicator who excels at simplifying complex ideas into clear, engaging messaging

• Proven go-to-market leader, with end-to-end experience launching products or features

• Comfortable working cross-functionally with Product, Sales, and Customer Success teams

• Skilled at creating sales collateral and product marketing assets

• Analytical mindset with the ability to use data to inform decisions

• Deeply customer-centric, with a drive to create meaningful impact through great software

Nice to Have

• Experience marketing to small business owners or service-based businesses

• Familiarity with tools such as HubSpot, Salesforce, Chameleon, Pendo, or Canny

• A passion for animals or a background in the pet-care industry

Why You’ll Love This Role

• You’ll have ownership from day one in a highly visible, strategic role

• You’ll be helping shape how our product is positioned and adopted across a growing customer base

• You’ll collaborate with a cross-functional, supportive team that values clarity, creativity, and customer impact

• You’ll earn a $10,000 annual commission tied to product adoption goals

• You’ll work in our new Austin office on South Congress, opening this October, with a flexible hybrid schedule (2 to 3 days in office per week)

A Note on Applying

Studies have shown that women and other marginalized groups are less likely to apply for roles unless they meet every qualification. If you’re excited about this role, we encourage you to apply even if your background doesn’t align perfectly with every requirement. You may be the right candidate for this or another role.

Benefits

Togetherwork offers a comprehensive employee benefits package, including:

• Medical, dental, and vision insurance options

• 100% employer-paid short and long-term disability

• Basic life insurance

• 401(k) with 100% company match up to 4%

• Flexible paid vacation and personal time

• 10 sick days and 10 company-paid holidays annually

• 6 weeks paid parental leave

• Pet insurance

• Medical travel benefits

• Infertility support benefits

• Teladoc access

• Employee Assistance Program

• Wellness benefits and engagement platform

Inclusion and Diversity

Togetherwork is an Equal Employment Opportunity Employer. We are committed to building a team where diverse backgrounds, experiences, and viewpoints are valued. We do not make hiring or employment decisions based on race, color, religion, gender, gender identity, sexual orientation, disability, veteran status, age, national origin, or any other protected category.

Salary Range Disclosure

The base salary range represents the low and high end of the Togetherwork salary band for this position. Actual salaries will vary and may be above or below the listed range based on factors including location, experience, and performance. Other components of total compensation may include discretionary bonuses, long-term incentives, flexible PTO, and more.

Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more.

Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.

CCPA Disclosure Notice Here.